Design Thinking

PROBLEM

Trapped in their own expertise and experience

Overwhelmed by the volume and messiness of qualitative data

Divided by differences in team members' perspectives

Confronted by too many disparate but familiar ideas

Constrained by existing biases about what does or doesn't work

Lacking a shared understanding of new ideas and often unable to get good feedback from users

Afraid of change and ambiguity surrounding the new future

Makes sense of data by organising it into themes and patterns, pointing the innovator toward...

Builds alignment as insights are translated into design criteria, moving an innovation team toward...

Encourages the emergence of fresh ideas through a focused inquiry, shifting team members toward...

Fosters articulation of the conditions necessary to each idea's success and transitions a team toward...

Offers pre-experiences to users through very rough prototypes that help innovators get...

A better understanding of those being designed for

New insights and possibilities

Convergence around what really matters to users

A limited but diverse set of potential new solutions

Clarity on make-or-break assumptions that enables the design of meaningful experiments

Accurate feedback at low cost and an understanding of potential solutions' true value

A shared commitment and confidence in the new product or strategy